Master of Science Program in Digital Business Transformation Data Science (MDX)


M.S. (Digital Business Transformation | Major in Digital Policy and Management) (Teaching in Thai)

Digital innovation, fueled by exponential change and the vast reservoir of big data, is revolutionizing every facet of modern life. In this dynamic landscape, breakthrough technologies such as AI, blockchain, and the Internet of Things are reshaping industries. The MDX program is designed to provide a solid understanding of digital policy and management that encompasses the formulation and implementation of strategies and regulations to govern digital technologies and their impact on society, the economy, and governance.


The MDX program, a two-year interdisciplinary course, is centered on integrating big data, digital policy, and strategy to empower students with the competencies needed to adeptly navigate the complexities of the digital era. It provides a comprehensive understanding of data governance, big data analytics, digital strategy, cybersecurity policies, and management, empowering graduates to assume leadership roles within organizations by leveraging data-driven decision-making. The program is currently offered at the Thammasat University Tha Prachan campus.


Thesis Plan
IS Plan
Core Courses
24 Credits
24 Credits
Elective Courses
6 Credits
12 Credits
Independent Study (IS)
6 Credits
36 Credits
36 Credits


Core Courses
Elective Courses
Managing Innovation, Creativity and Technology
Digital Transformation
Research Methodology
Enterprise Architecture
Innovative Marketing and Brand Management
Value Chain Innovation for Digital Business
Digital Leadership and Organization Behaviors
Building and Analytical Organization
Accounting and Financial Management for Digital Investment
Digital Content and Technology Design and Dissemination
Digital Strategy
Special Topics in Digital Policy and Management
Digital Governance, Law and Compliance
Cybersecurity Policies and Management


Our graduates are prepared to pursue careers in diverse organizational settings, such as:

Chief Digital Officers (CDOs) & Chief Information Officers (CIOs)

High level management within digital/ IT firms

Digital and IT consultants

Policy and data analysts

Systems analyst and designer

Digital entrepreneurs


Cost for the MDX program is approximately 220,000 Baht per person for Thais. Please note that this does not cover expenses for study tours abroad or exchange programs.

* Exchange rate: Approximately 36 Baht/ USD

The Master of Science Program in Digital Business Transformation is divided into two majors as follows:

1. Digital Policy and Management, a specific college curriculum.

2. Data Science (online course) in collaboration with SkillLane in the field of administration.

Course introduction

Modernization brought about by digital innovation has created an exponential number of changes in people’s daily activities. These changes include the behavior and expectations in the operation of various businesses. As a result, the way businesses operate need to accommodate various needs and expectations. These changes affect businesses in all sectors, including manufacturing, service, and even government. Any business that cannot adapt and keep up with the changes that occur will inevitably find itself at a disadvantage in terms of competitiveness and profitability. It may affect its very survival.


The Thai government realizes the importance of digital technology and innovation. Recent policies have been enacted to support Thailand in the field of digital technology and to prepare the country both economically and socially to compete in ASEAN (AEC) as well as on the global stage with the use of technology and digital innovation as driving forces. The government defines the digital economy as the economy of the new age. Rooted and driven by information technology, communication, and stakeholders that move the country forward, it is essential that the government and private sector maintain good corporate governance in the form of guidelines about the use of technology.


Digital technology should be used with an open mind and creative manner to generate added value and competitiveness at the international level and to drive all dimensions of the economic goals related to finance, manufacturing, and innovation. The government relies on digital innovation to provide basic services that improve the quality of Thai peoples’ lives, be it health, education, or safety in life and property.  Furthermore, innovation and digital technology serve as tools to increase the efficiency of work in a systematic manner and permit coordination between the relevant departments. As for the private sector, innovation and digital technology are important mechanisms for enhancing the customer experience.


Business models that respond to changing lifestyles bring about new business opportunities.


The national development approach is one such model, utilizing the digital economy concept for economic and social development. Through this model, it can be seen that the success of organizations often depends on how effectively they apply technology and digital innovation.


It is inevitable that companies and organizations in the country will have to adapt to this changing environment.  Leveraging technology and digital innovation is an essential part of enhancing business operations, whether to create a positive experience for customers, to optimize organizational processes, create new business models, or analyze Big Data to enhance decision-making.  However, transforming a business or creating a new digital business is more than just a matter of acquiring digital technology with the hope that it will increase efficiency.  The organization must be able to make full and effective use of the technology and digital innovation. To do this, an organization must become a Digital Master with senior management acting in Digital Leadership roled to build Digital Capability, thus maintaining personnel who understand the potential of digital technology and innovation to increase efficiency.


It is for these reasons that the Master of Science Program in Digital Business Transformation has been developed to meet the needs of the country in accordance with the concepts of the digital economy, which is increasingly important in the developing world. The program in Digital Policy and Management focuses on empowering human resources by emphasizing knowledge and understanding of the digital economy and the means to implement it for maximum benefit for sustainable national development.  Additionally, an understanding of how to plan and implement concrete action in the digital economy is emphasized.  The Data Science program, on the other hand, focuses on leveraging advanced data analytics capabilities, bypassing the limitations of complex and fragmented data structures using advanced statistical models and tools, and utilizing artificial intelligence to acquire information. The resulting information is powerful and supportive in decision-making and thus drives the public and private sectors.


Upon successful completion of the master’s degree program, students should possess the following attributes:

● Knowledge and ability to analyze problems and to communicate.

● High moral values, ethics, and leadership qualities.

● Knowledge and ability to formulate a digital action plan to support an organization’s master plan.

● Vision, which can guide the digital development of an organization.

● The ability to supervise and monitor the development of information technology systems and see how systems are linked together.

● The ability to evaluate and audit all digital and information technology tasks of an organization.

● The ability to serve as a digital technology and information consultant to corporate executives.

● The ability to perform advanced data analysis.

Program Structure

Required subjects

● Innovation Management, Creativity and Technology

● Research Methodology

● Innovative Marketing and Brand Management

● Leadership and Organizational Behavior in the Digital Age

● Accounting and Finance Management for Digital Investments

● Digital Strategy

● Governance, Law, and Digital Practice

● Cybersecurity Policy and Management

Elective courses

● Design and Dissemination of Digital Content and Technology

● Digital Transformation

● Enterprise Architecture

● Value Chain Innovation for Digital Business

● Organization Creation Analysis


Independent research (For plan B students)

Thesis (for students of Plan A, Type A2)


Possible Future Career Paths

Successful graduates will be able to pursue the following professions related to digital business in both public and private organizations:

● Information Executive or Digital Executive from the middle to the senior level of an organization

● Corporate Digital / information Technology Consultant

● Executive at an Information Technology Center

● Academic or Digital Information Technology Specialist

● Digital Business Operator

● Data Scientist

● Data Engineer

● Applied Statistician

● Digital Marketer

● Researcher in Digital Economics

Recruitment / selection of students

Requirements for admission are in accordance with the rules and regulations for study at the higher level of education at Thammasat University. For more admissions information, see the section on “Applying for Study.”

● Written exam

● English proficiency test applicants will be required to submit an English Language Proficiency Test (TU-GET) result conducted by the Language Institute of Thammasat University, a TOEFL score or an IELTS score.  The test must have been taken not more than 2 years prior to the application date.

● Interview exam

● Other conditions in accordance with the rules and regulations for admission to the program.


The estimated cost over the period of 2 years is 220,000 baht per person. Main expenses include a 20,000 baht fee per semester, excluding summer, a fee of 3,000 baht per credit, and other fees of the College of Innovation. The costs for the duration of study do not include expenses for study visits abroad or the cost of textbooks.

course information

English full name:  Master of Science (Digital Business Transformation)

Initials: M.S. (Digital Business Transformation)

Curriculum Instructor Information 
Assoc.Prof. Sarawut Ramjan, Ph.D.
Graduate Program Director of MDX and MDX DataSci
Ph.D. (Computer and Engineering Management), Assumption University, Thailand, 2013
Assoc.Prof. Jirapon Sunkpho, Ph.D.
Vice President for Information Technology / Associate Professor of MDX DataSci
Ph.D. (Computer-Aided Engineering and Management), Carnegie-Mellon University, Pittsburgh, U.S.A., 2001
Assoc.Prof. Kom Campiranon, Ph.D.
Associate Dean for Academic Affairs and Research/Associate Professor of MDX DataSci
Ph.D. (Tourism Management), University of Queensland, Australia, 2007
Asst.Prof. Nopphon Tangjitprom, Ph.D.
Assistant Professor of MDX DataSci
Ph.D. (Finance), National Institute of Development Administration (NIDA), 2013
อาจารย์ ดร.อัจฉรา
Asst.Prof. Ajchara Phu-ang, Ph.D.
Assistant Professor of MDX DataSci
ปร.ด. (เทคโนโลยีสารสนเทศ), สถาบันเทคโนโลยีพระจอมเกล้าเจ้าคุณทหารลาดกระบัง 2560
อาจารย์ ดร.มานิต
Manit Satitsamitpong, D.Sc.
Lecturer of MDX
D.Sc. (Telecommunication Economics), Waseda University, Japan, 2013
Asst.Prof. Wasinee Noonpakdee, D.Sc.
Assistant Professor of MDX
D.Sc. (Global Information and Telecommunication Studies), Waseda University, Tokyo, Japan, 2012




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