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- BACHELOR OF ARTS PROGRAM IN MANAGEMENT OF CULTURAL HERITAGE AND CREATIVE INDUSTRIES (BMCI)
- BACHELOR OF ARTS PROGRAM IN SERVICE INNOVATION (INTERNATIONAL PROGRAM) (BSI)
- BACHELOR OF SCIENCE PROGRAM IN DIGITAL TRANSFORMATION & INNOVATION (dX)
- BACHELOR OF SCIENCE PROGRAM IN DIGITAL TRANSFORMATION & INNOVATION (dXI)
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Curriculum Vitae
Contact
Phacharaporn Phijaranakul, Ph.D.
BACHELOR OF SCIENCE PROGRAM IN DIGITAL TRANSFORMATION & INNOVATION (dX)
Phacharaporn Phijaranakul, Ph.D.
Education
- Ph.D. in Business Administration (Marketing), Martin de Tours School of Management and Economics (MSME), Assumption University, Thailand, 2023
- M.B.A. in Global Business Management (ASEAN Program), Graduate School of Commerce, Burapha University, Thailand, 2015
- B.B.A. in Business Administration (Tourism and Hotel Management), Burapha University International College, Burapha University, Thailand, 2012
Academic and research interests
- Strategic Marketing and Brand Leadership
- Consumer Behavior in Digital Environments
- Customer Experience, Loyalty and Relationship Marketing
- Digital Transformation, Innovation and Change Leadership
- Premium and Luxury Market Marketing
- Healthcare, Medical Aesthetics and Wellness Marketing
- Organizational Learning and Leadership Development
subjects and lectures
- Strategic Marketing and Brand Leadership
- Customer Experience and Loyalty Management
- Digital Transformation in Marketing
- Leadership and Change Management
- Design Thinking and Innovation
- Creative Problem Solving and Decision Making
- Entrepreneurial Mindset and Business Growth
- Executive Presence and Public Speaking
- Personal Branding and Professional Presence
- Premium Brand Management and Market Positioning
research
academic articles
“Moderate Mediation Model: Factors that Affect Brand Loyalty in Medical Aesthetic Clinics in Thailand.” Asian Administration and Management Review, 5(2), 141–154.
“Moderating Effects of Hofstede’s Cultural Dimensions on the Relationship Between AEWOM and FEWOM in Thailand.” ABAC Journal, 39(2), 2019. (Scopus Indexed)
International academic conference
National Academic Conference
“The Exploration of Social Media Platforms Use for Business Purposes in Thailand.” 4th Business Management International Conference (BMIC), pp. 346–352, 2017.
“Strategic Marketing Plan for Spelaony International Company Limited for Distribution Channels in Thailand and Laos.” 2nd International Conference, Phetchabun Rajabhat University, pp. 682–696, 2015.
