{"id":405,"date":"2019-03-06T04:01:16","date_gmt":"2019-03-05T21:01:16","guid":{"rendered":"http:\/\/119.59.125.46\/citu\/wordpress\/?page_id=405"},"modified":"2025-08-25T14:00:51","modified_gmt":"2025-08-25T07:00:51","slug":"mci","status":"publish","type":"page","link":"https:\/\/www.citu.tu.ac.th\/eng\/mci\/","title":{"rendered":"MASTER OF ARTS PROGRAM IN MANAGEMENT OF CULTURAL HERITAGE AND CREATIVE INDUSTRIES (MCI)"},"content":{"rendered":"\t\t
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Master of Arts Program in Management of Cultural Heritage and Creative Industries\u00a0(MCI)<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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MCI<\/h3><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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M.A. (Management of Cultural Heritage and Creative Industries) (Teaching in Thai)<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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The cultural and creative industries play a crucial role in shaping societies, driving economic growth, and fostering innovation and social cohesion. With the rapid global change nowadays, the MCI program is designed to deal with the use of innovation processes, creativity, and technology for effectively managing cultural assets and creative industries and enhancing soft power on the global stage.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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PROGRAM CONTEXT<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The MCI program, a 2-year multi-disciplinary program, concentrates on two key sectors: cultural heritage and creative industries. The program provides students with cutting-edge planning and management tools, an innovative and creative approach, and skills that will enable them to be ready for the changing economic, social, cultural, and digital environment. The program is currently offered at the Thammasat University Tha Prachan campus.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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CURRICULUM STRUCTURE<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Courses<\/div><\/div><\/div><\/th>
Thesis Plan<\/div><\/div><\/div><\/th>
IS Plan<\/div><\/div><\/div><\/th><\/tr><\/thead>\n\t\t\t\t\t\t\t\t
Core Courses<\/div><\/div><\/div><\/td>
24 Credits<\/div><\/div><\/div><\/td>
24 Credits<\/div><\/div><\/div><\/td><\/tr>
Elective Courses <\/div><\/div><\/div><\/td>
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6 Credits<\/div><\/div><\/div><\/td><\/tr>
Thesis<\/div><\/div><\/div><\/td>
12 Credits<\/div><\/div><\/div><\/td>
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Independent Study (IS)<\/div><\/div><\/div><\/td>
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6 Credits<\/div><\/div><\/div><\/td><\/tr>
TOTAL<\/b><\/div><\/div><\/div><\/td>
36 Credits<\/b><\/div><\/div><\/div><\/td>
36 Credits<\/b><\/div><\/div><\/div><\/td><\/tr><\/tbody>\n\t\t\t<\/table>\n\t\t<\/div>\n\n\t\t<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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MCI COURSES\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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CAREER HORIZON<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Our graduates are prepared to pursue careers in diverse organizational settings, such as:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\tManagement Level in various cultural learning centers such as museums, art galleries, cultural centers, archives, art and cultural offices, etc.\n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\tExecutive and producer of media, television and film\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\tManager of theaters and cultural performance areas\n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\tResearcher in management of cultural heritage and creative industries\n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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PROGRAM EXPENSES<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Cost for the MCI program is approximately 220,000 Baht per person for Thais. Please note that this does not cover expenses for study tours abroad or exchange programs.<\/p>\n
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* Exchange rate: Approximately 36 Baht\/ USD<\/span><\/h6>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Course introduction<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Individual identity is built through aspects of culture such as language, clothing, traditions and art.\u00a0 <\/span>As for the social dimension, it is the shared similarities that connect people and allow them to coexist in peace. In accepting one another\u2019s differences, the cultural dimensions of policy and administration, both tangible and intangible, become possible.<\/p>

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Looking at management in terms of culture is an integrated process involving both science and art and it is the aim of the stakeholders to realize the value of culture in all respects.<\/p>

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The Master of Arts Program in Management of Cultural Heritage and Creative Industries is therefore designed as a multidisciplinary program. The objective is to provide students with three key areas of knowledge, namely management, culture, and research. These areas are necessary for cultural managers at both the policy and executive levels. This is in accordance with international cultural operations such as the United Nations Educational, Scientific and Cultural Organization or UNESCO, which promotes cultural creativity based on standardized learning and intellectual cooperation.\u00a0 <\/span>UNESCO\u2019s mission is to bring about societal change that recognizes justice, freedom, and human dignity. This is also in line with regional organizations such as ASEAN, with the main objective of promoting political, economic, social and cultural cooperation between member countries.<\/p>

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On the national front, Thailand\u2019s Cultural Master Plan aims to preserve and protect the Thai identity in this milieu of cultural diversity and globalization. This includes investing in cultural capital to support sustainable development. For this reason, the management of cultural heritage and creative industries is necessary at the regional and national level.\u00a0 <\/span>Qualified personnel are essential in supporting cultural growth and expansion. This represents one factor in the development of human capital to achieve long-term sustainability.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Objectives <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Upon successful completion of the master’s degree program, students should possess the following attributes:<\/p>

\u25cf Knowledge, ability, and multidisciplinary skills to apply in the management of cultural heritage and creative industries.<\/p>

\u25cf The vision to lead a cultural organization to success<\/p>

\u25cf An awareness of the duties and responsibilities to society including professional morality and ethics<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Program Structure\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Required subjects<\/strong><\/p>

\u25cf Management of Innovation Creativity and Technology<\/p>

\u25cf Research Methodology<\/p>

\u25cf Innovative Marketing and Brand Management<\/p>

\u25cf Management of Cultural Heritage and Creative Industries<\/p>

\u25cf Social and Cultural Entrepreneurship<\/p>

\u25cf Integrated Creative Industry Management<\/p>

\u25cf Seminar on Law and Ethics in Cultural Heritage and Creative Industries<\/p>

\u25cf Cultural Heritage and Creative Industries in an International Context<\/p>

Electives<\/strong><\/p>

\u25cf Community Education and Community Cultural Heritage Management<\/p>

\u25cf Media Fusion in a Cross-Cultural Context<\/p>

\u25cf Gender in Cultural Heritage and Creative Industries<\/p>

\u25cf Innovation for Cultural Events<\/p>

\u25cf Specific topics in the management of cultural heritage<\/p>

\u25cf Topics specific to creative industries<\/p>

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Independent research (For plan B students)<\/p>

Thesis (for students of Plan A, Type A2)<\/p>

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Possible future career paths<\/p>

Successful graduates will be able to pursue the following professions related to the management of cultural heritage and creative industries:<\/p>

\u25cf Administrator in various cultural learning centers such as museums, art galleries, cultural centers, archives, art and cultural offices, etc.<\/p>

\u25cf Executive Marketing and Public Relations in Cultural Organizations<\/p>

\u25cf Executive and Producer of Media, Television and Film<\/p>

\u25cf Company executives for organizing special events<\/p>

\u25cf Manager of theaters and cultural performance areas<\/p>

\u25cf Fundraiser for Arts and Culture Projects<\/p>

\u25cf Owner of organizations involved in the design of various types of cultural media and publications.<\/p>

\u25cf Academic personnel in cultural management with expertise in cultural learning sites such as museums, art galleries, cultural centers, archives, arts and culture offices, etc.<\/p>

\u25cf Researcher in management of cultural heritage and creative industries<\/p>

\u25cf Cultural Management Policy and Planning Analyst<\/p>

\u25cf Organizer of arts and culture exhibition projects<\/p>

\u25cf Arts and culture activities planner<\/p>

\u25cf Professional officer or executive in cultural tourism organizations<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Admission \/ selection of students\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Requirements for admission are in accordance with the rules and regulations for study at the higher level of education at Thammasat University. For more admissions information, see the section on “Applying for Study.”<\/p>

\u25cfWritten exam (only for those who have not completed a bachelor’s degree in Management of Cultural Heritage and Creative Industries at Thammasat University)<\/p>

\u25cfEnglish proficiency test: Applicants will be required to submit an English Language Proficiency Test (TU-GET) result conducted by the Language Institute of Thammasat University, a TOEFL score or an IELTS score. The test must have been taken not more than 2 years prior to the application date.<\/p>

\u25cf Interview<\/p>

\u25cf Other conditions in accordance with the rules and regulations for admission to the program.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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The estimated cost over the period of 2 years is 184,920 baht per person. Student fees are 3,000 baht per credit and other fees of the College of Innovation. This does not include the expenses of studying abroad.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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course information<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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English full name: <\/strong>Master of Arts Program in Management of Cultural Heritage and Creative Industries<\/span><\/p>

Initials: <\/strong>M.A. (Management of Cultural Heritage and Creative Industries)<\/span><\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Curriculum Instructor Information<\/span><\/span> <\/span><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Asst.Prof. Ratchaneekorn Sae-Wang, Ph.D.<\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Asst.Prof. Ratchaneekorn Sae-Wang, Ph.D.<\/span><\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Graduate Program Director of MCI<\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Ph.D. (Architectural Heritage Management and Tourism), Silpakorn University, 2013<\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Assoc.Prof. Kriengkrai Watanasawad, Ph.D.<\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Assoc.Prof. Kriengkrai Watanasawad, Ph.D.<\/span><\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Associate Professor of MCI<\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Ph.D. Linguistics, Mahidol University, 2006<\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Asst.Prof. Veluree Metaveevinij, Ph.D.<\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Asst.Prof. Veluree Metaveevinij, Ph.D.<\/span><\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Assistant Professor of MCI<\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Ph.D. (Film Studies), University of London, UK, 2015<\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\"20250611AjNokPic_website\"<\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Asst.Prof. Kanjana Laochockchaikul, Ph.D.<\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Asst.Prof. Kanjana Laochockchaikul, Ph.D.<\/span><\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Associate Dean for Academic Affairs and Assistant Professor of MCI<\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Ph.D. (Social Development Administration), National Institute of Development Administration (NIDA), 2024<\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Asst.Prof. Adipon Euajarusphan, Ph.D.<\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Asst.Prof. Adipon Euajarusphan, Ph.D.<\/span><\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Associate Dean for Student Affairs and Partnership and Assistant Professor of MCI<\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Ph. D. (Communication Studies) Communication University of China, PR. China, 2018<\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Asst.Prof. Raweewan Sap-in<\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Asst.Prof. Raweewan Sap-in<\/span><\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Assistant Professor of MCI<\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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M.A. (Multimedia Communications), Academy of Art University, U.S.A., 2011<\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Asst.Prof. Phitchakan Chuangchai, Ph.D.<\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Asst.Prof. Phitchakan Chuangchai, Ph.D.<\/span><\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Assistant Professor of MCI<\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Ph.D. (Creative Industries), University of Warwick, United Kingdom, 2020<\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\tCOLLEGE OF INNOVATION, THAMMASAT UNIVERSITY 1st and 4th floor 2 PRACHAN ROAD, PHRA BAROM MAHA RATCHAWANG PHRA NAKHON, BANGKOK 10200,\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t@bmcitu\n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\tCITU Official\n<\/a>\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Master of Arts Program in Management of Cultural Heritage and Creative Industries\u00a0(MCI) MCI M.A. (Management of Cultural Heritage and Creative<\/p>\n","protected":false},"author":1,"featured_media":2609,"parent":0,"menu_order":32,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_jet_sm_ready_style":"","_jet_sm_style":"","_jet_sm_controls_values":"","_jet_sm_fonts_collection":"","_jet_sm_fonts_links":"","footnotes":""},"class_list":["post-405","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"\nMASTER OF ARTS PROGRAM IN MANAGEMENT OF CULTURAL HERITAGE AND CREATIVE INDUSTRIES (MCI) - College of Innovation<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.citu.tu.ac.th\/eng\/mci\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MASTER OF ARTS PROGRAM IN MANAGEMENT OF CULTURAL HERITAGE AND CREATIVE INDUSTRIES (MCI) - 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Core Courses<\/div><\/div><\/div><\/th>
Elective Courses<\/div><\/div><\/div><\/th><\/tr><\/thead>\n\t\t\t\t\t\t\t\t
Managing Innovation, Creativity and Technology<\/div><\/div><\/div><\/td>
Community Studies and Local Cultural Heritage Management with Sustainability<\/div><\/div><\/div><\/td><\/tr>
Research Methodology<\/div><\/div><\/div><\/td>
Media Convergence in Cross-cultural Contexts<\/div><\/div><\/div><\/td><\/tr>
Innovative Marketing and Brand Management<\/div><\/div><\/div><\/td>
Gender in Culture and Creative Industries<\/div><\/div><\/div><\/td><\/tr>
Cultural and Creative Entrepreneurship<\/div><\/div><\/div><\/td>
Cultural Heritage and Creative Industries in Global Contexts<\/div><\/div><\/div><\/td><\/tr>
Integrated Creative Industries Management<\/div><\/div><\/div><\/td>
Selected Topics in Creative Industries<\/div><\/div><\/div><\/td><\/tr>
Integrated Creative Cultural Heritage Management<\/div><\/div><\/div><\/td>
Selected Topics in Cultural Heritage Management<\/div><\/div><\/div><\/td><\/tr>
Digitization and Policy in Cultural Heritage and Creative Industries Seminar<\/div><\/div><\/div><\/td>
<\/div><\/div><\/td><\/tr>
Innovation for Cultural Management and Creative Industries with Sustainability<\/div><\/div><\/div><\/td>
<\/div><\/div><\/td><\/tr>