{"id":401,"date":"2019-03-06T03:59:17","date_gmt":"2019-03-05T20:59:17","guid":{"rendered":"http:\/\/119.59.125.46\/citu\/wordpress\/?page_id=401"},"modified":"2025-12-18T14:00:35","modified_gmt":"2025-12-18T07:00:35","slug":"ds","status":"publish","type":"page","link":"https:\/\/www.citu.tu.ac.th\/eng\/ds\/","title":{"rendered":"MASTER OF SCIENCE PROGRAM IN DIGITAL STRATEGY (DS)"},"content":{"rendered":"\t\t
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MASTER OF SCIENCE PROGRAM IN DIGITAL STRATEGY (DS)<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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DS<\/h3><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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M.S. (Digital Strategy)<\/p>

(Teaching in Thai)<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Digital innovation, fueled by exponential change and the vast reservoir of big data, is revolutionizing every facet of modern life. In this dynamic landscape, breakthrough technologies such as AI, blockchain, and the Internet of Things are reshaping industries. The DS program is designed to provide a solid understanding of digital policy and management that encompasses the formulation and implementation of strategies and regulations to govern digital technologies and their impact on society, the economy, and governance.DS<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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PROGRAM CONTEXT<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The DS program, a two-year interdisciplinary course, is centered on integrating big data, digital policy, and strategy to empower students with the competencies needed to adeptly navigate the complexities of the digital era. It provides a comprehensive understanding of data governance, big data analytics, digital strategy, cybersecurity policies, and management, empowering graduates to assume leadership roles within organizations by leveraging data-driven decision-making. The program is currently offered at the Thammasat University Tha Prachan campus.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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CURRICULUM STRUCTURE<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Courses<\/div><\/div><\/div><\/th>
Thesis Plan<\/div><\/div><\/div><\/th>
IS Plan<\/div><\/div><\/div><\/th><\/tr><\/thead>\n\t\t\t\t\t\t\t\t
Core Courses<\/div><\/div><\/div><\/td>
24 Credits<\/div><\/div><\/div><\/td>
24 Credits<\/div><\/div><\/div><\/td><\/tr>
Elective Courses <\/div><\/div><\/div><\/td>
–<\/div><\/div><\/div><\/td>
6 Credits<\/div><\/div><\/div><\/td><\/tr>
Thesis<\/div><\/div><\/div><\/td>
12 Credits<\/div><\/div><\/div><\/td>
–<\/div><\/div><\/div><\/td><\/tr>
Independent Study (IS)<\/div><\/div><\/div><\/td>
–<\/div><\/div><\/div><\/td>
6 Credits<\/div><\/div><\/div><\/td><\/tr>
TOTAL<\/b><\/div><\/div><\/div><\/td>
36 Credits<\/b><\/div><\/div><\/div><\/td>
36 Credits<\/b><\/div><\/div><\/div><\/td><\/tr><\/tbody>\n\t\t\t<\/table>\n\t\t<\/div>\n\n\t\t<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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DS COURSES<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Note:<\/strong> Two elective courses (*) are offered entirely online through www.skilllane.com<\/a>, providing students with the flexibility and convenience to learn anytime, anywhere. These courses are designed to enhance students\u2019 potential and support them in achieving their academic goals in a personalized and self-directed manner.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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CAREER HORIZON<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Our graduates are prepared to pursue careers in diverse organizational settings, such as:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\tDigital Project Manager\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\tDigital Marketing Strategist\n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\tBusiness Data Analyst\n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\tDigital Business Strategy Consultant\n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\tDigital Compliance and Legal Expert\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\tCyber Security Manager\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\tDigital Transformation Expert\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\tDigital Technology Researcher\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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PROGRAM EXPENSES<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The total cost of the 2-year program is 220,000 THB per student<\/strong>. This program is managed as a special education service project (for degree completion purposes)<\/strong>.<\/p>

The main expenses include:<\/p>

\u00a0 –\u00a0 Tuition fee:<\/strong> 3,000 THB per credit<\/p>

\u00a0 –\u00a0 College fee:<\/strong> 20,000 THB per semester (excluding summer semesters)<\/p>

Please note that the above fees do not include<\/strong> additional costs such as textbooks, educational materials, or international seminar trips.<\/p>

* Exchange rate: Approximately 36 Baht\/ USD<\/span><\/h6>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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The Master of Science Program in Digital Business Transformation is divided into two majors as follows:<\/p>

1. Digital Policy and Management, a specific college curriculum.<\/p>

2. Data Science (online course) in collaboration with SkillLane in the field of administration.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Course introduction<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Modernization brought about by digital innovation has created an exponential number of changes in people\u2019s daily activities. These changes include the behavior and expectations in the operation of various businesses. As a result, the way businesses operate need to accommodate various needs and expectations. These changes affect businesses in all sectors, including manufacturing, service, and even government. Any business that cannot adapt and keep up with the changes that occur will inevitably find itself at a disadvantage in terms of competitiveness and profitability. It may affect its very survival.<\/p>

\u00a0<\/p>

The Thai government realizes the importance of digital technology and innovation. Recent policies have been enacted to support Thailand in the field of digital technology and to prepare the country both economically and socially to compete in ASEAN (AEC) as well as on the global stage with the use of technology and digital innovation as driving forces. The government defines the digital economy as the economy of the new age. Rooted and driven by information technology, communication, and stakeholders that move the country forward, it is essential that the government and private sector maintain good corporate governance in the form of guidelines about the use of technology.<\/p>

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Digital technology should be used with an open mind and creative manner to generate added value and competitiveness at the international level and to drive all dimensions of the economic goals related to finance, manufacturing, and innovation. The government relies on digital innovation to provide basic services that improve the quality of Thai peoples\u2019 lives, be it health, education, or safety in life and property.\u00a0 <\/span>Furthermore, innovation and digital technology serve as tools to increase the efficiency of work in a systematic manner and permit coordination between the relevant departments. As for the private sector, innovation and digital technology are important mechanisms for enhancing the customer experience.<\/p>

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Business models that respond to changing lifestyles bring about new business opportunities.<\/p>

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The national development approach is one such model, utilizing the digital economy concept for economic and social development. Through this model, it can be seen that the success of organizations often depends on how effectively they apply technology and digital innovation.<\/p>

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It is inevitable that companies and organizations in the country will have to adapt to this changing environment.\u00a0 <\/span>Leveraging technology and digital innovation is an essential part of enhancing business operations, whether to create a positive experience for customers, to optimize organizational processes, create new business models, or analyze Big Data to enhance decision-making.\u00a0 <\/span>However, transforming a business or creating a new digital business is more than just a matter of acquiring digital technology with the hope that it will increase efficiency.\u00a0 <\/span>The organization must be able to make full and effective use of the technology and digital innovation. To do this, an organization must become a Digital Master with senior management acting in Digital Leadership roled to build Digital Capability, thus maintaining personnel who understand the potential of digital technology and innovation to increase efficiency.<\/p>

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It is for these reasons that the Master of Science Program in Digital Business Transformation has been developed to meet the needs of the country in accordance with the concepts of the digital economy, which is increasingly important in the developing world. The program in Digital Policy and Management focuses on empowering human resources by emphasizing knowledge and understanding of the digital economy and the means to implement it for maximum benefit for sustainable national development.\u00a0 <\/span>Additionally, an understanding of how to plan and implement concrete action in the digital economy is emphasized.\u00a0 <\/span>The Data Science program, on the other hand, focuses on leveraging advanced data analytics capabilities, bypassing the limitations of complex and fragmented data structures using advanced statistical models and tools, and utilizing artificial intelligence to acquire information. The resulting information is powerful and supportive in decision-making and thus drives the public and private sectors.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Objectives <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Upon successful completion of the master’s degree program, students should possess the following attributes:<\/p>

\u25cf Knowledge and ability to analyze problems and to communicate.<\/p>

\u25cf High moral values, ethics, and leadership qualities.<\/p>

\u25cf Knowledge and ability to formulate a digital action plan to support an organization’s master plan.<\/p>

\u25cf Vision, which can guide the digital development of an organization.<\/p>

\u25cf The ability to supervise and monitor the development of information technology systems and see how systems are linked together.<\/p>

\u25cf The ability to evaluate and audit all digital and information technology tasks of an organization.<\/p>

\u25cf The ability to serve as a digital technology and information consultant to corporate executives.<\/p>

\u25cf The ability to perform advanced data analysis.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Required subjects<\/strong><\/p>

\u25cf Innovation Management, Creativity and Technology<\/p>

\u25cf Research Methodology<\/p>

\u25cf Innovative Marketing and Brand Management<\/p>

\u25cf Leadership and Organizational Behavior in the Digital Age<\/p>

\u25cf Accounting and Finance Management for Digital Investments<\/p>

\u25cf Digital Strategy<\/p>

\u25cf Governance, Law, and Digital Practice<\/p>

\u25cf Cybersecurity Policy and Management<\/p>

Elective courses<\/p>

\u25cf Design and Dissemination of Digital Content and Technology<\/p>

\u25cf Digital Transformation<\/p>

\u25cf Enterprise Architecture<\/p>

\u25cf Value Chain Innovation for Digital Business<\/p>

\u25cf Organization Creation Analysis<\/p>

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Independent research (For plan B students)<\/p>

Thesis (for students of Plan A, Type A2)<\/p>

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Possible Future Career Paths<\/p>

Successful graduates will be able to pursue the following professions related to digital business in both public and private organizations:<\/p>

\u25cf Information Executive or Digital Executive from the middle to the senior level of an organization<\/p>

\u25cf Corporate Digital \/ information Technology Consultant<\/p>

\u25cf Executive at an Information Technology Center<\/p>

\u25cf Academic or Digital Information Technology Specialist<\/p>

\u25cf Digital Business Operator<\/p>

\u25cf Data Scientist<\/p>

\u25cf Data Engineer<\/p>

\u25cf Applied Statistician<\/p>

\u25cf Digital Marketer<\/p>

\u25cf Researcher in Digital Economics<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Requirements for admission are in accordance with the rules and regulations for study at the higher level of education at Thammasat University. For more admissions information, see the section on “Applying for Study.”<\/p>

\u25cf Written exam<\/p>

\u25cf English proficiency test applicants will be required to submit an English Language Proficiency Test (TU-GET) result conducted by the Language Institute of Thammasat University, a TOEFL score or an IELTS score.\u00a0 <\/span>The test must have been taken not more than 2 years prior to the application date.<\/p>

\u25cf Interview exam<\/p>

\u25cf Other conditions in accordance with the rules and regulations for admission to the program.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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The estimated cost over the period of 2 years is 220,000 baht per person. Main expenses include a 20,000 baht fee per semester, excluding summer, a fee of 3,000 baht per credit, and other fees of the College of Innovation. The costs for the duration of study do not include expenses for study visits abroad or the cost of textbooks.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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course information<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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English full name: <\/strong>\u00a0Master of Science (Digital Business Transformation)<\/p>

Initials: <\/strong>M.S. (Digital Business Transformation)<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Curriculum Instructor Information<\/span><\/span> <\/span><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\"Aj.Sarawut01\"<\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Assoc.Prof. Sarawut Ramjan, Ph.D.<\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Assoc.Prof. Sarawut Ramjan, Ph.D.<\/span><\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Graduate Program Director of Digital Strategy and Graduate Program Director of Applied Data Science<\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Ph.D. (Computer and Engineering Management), Assumption University, Thailand, 2013<\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Asst.Prof. Manit Satitsamitpong, D.Sc.<\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Asst.Prof. Manit Satitsamitpong, D.Sc.<\/span><\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Assistant Professor of Digital Strategy<\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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D.Sc. (Telecommunication Economics), Waseda University, Japan<\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Assoc.Prof. Wasinee Noonpakdee, D.Sc.<\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Assoc.Prof. Wasinee Noonpakdee, D.Sc.<\/span><\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Associate Professor of Digital Strategy<\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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D.Sc. (Global Information and Telecommunication Studies), Waseda University, Tokyo, Japan, 2012<\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\tCOLLEGE OF INNOVATION, THAMMASAT UNIVERSITY 1st and 4th floor 2 PRACHAN ROAD, PHRA BAROM MAHA RATCHAWANG PHRA NAKHON, BANGKOK 10200,\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t+66 2221 6111-20
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\n\t\t\t\t\t\t@digital.citu\n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\tCITU Official\n<\/a>\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

MASTER OF SCIENCE PROGRAM IN DIGITAL STRATEGY (DS) DS M.S. (Digital Strategy) (Teaching in Thai) Digital innovation, fueled by exponential<\/p>\n","protected":false},"author":1,"featured_media":2609,"parent":0,"menu_order":34,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_jet_sm_ready_style":"","_jet_sm_style":"","_jet_sm_controls_values":"","_jet_sm_fonts_collection":"","_jet_sm_fonts_links":"","footnotes":""},"class_list":["post-401","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"\nMASTER OF SCIENCE PROGRAM IN DIGITAL STRATEGY (DS) - College of Innovation<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.citu.tu.ac.th\/eng\/ds\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MASTER OF SCIENCE PROGRAM IN DIGITAL STRATEGY (DS) - College of Innovation\" \/>\n<meta property=\"og:description\" content=\"MASTER OF SCIENCE PROGRAM IN DIGITAL STRATEGY (DS) DS M.S. 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Core Courses<\/div><\/div><\/div><\/th>
Elective Courses<\/div><\/div><\/div><\/th><\/tr><\/thead>\n\t\t\t\t\t\t\t\t
Digital Management Theory and Research Methodology<\/div><\/div><\/div><\/td>
Digital Transformation<\/div><\/div><\/div><\/td><\/tr>
Digital Marketing Strategy<\/div><\/div><\/div><\/td>
Digital Business Model<\/div><\/div><\/div><\/td><\/tr>
Digital Innovation<\/div><\/div><\/div><\/td>
Digital Technology Domain<\/div><\/div><\/div><\/td><\/tr>
Digital Investment and Asset Evaluation<\/div><\/div><\/div><\/td>
Design Thinking for Business Strategy and Entrepreneurship*<\/div><\/div><\/div><\/td><\/tr>
Digital Business Strategy<\/div><\/div><\/div><\/td>
Design Thinking for Digital Society Architecture*<\/div><\/div><\/div><\/td><\/tr>
Digital Governance, Law and Compliance<\/div><\/div><\/div><\/td>
<\/div><\/div><\/td><\/tr>
Business Data Analytics<\/div><\/div><\/div><\/td>
<\/div><\/div><\/td><\/tr>
Cybersecurity Policies and Management<\/div><\/div><\/div><\/td>
<\/div><\/div><\/td><\/tr>