{"id":397,"date":"2019-03-06T03:57:25","date_gmt":"2019-03-05T20:57:25","guid":{"rendered":"http:\/\/119.59.125.46\/citu\/wordpress\/?page_id=397"},"modified":"2025-08-25T13:54:25","modified_gmt":"2025-08-25T06:54:25","slug":"bmci","status":"publish","type":"page","link":"https:\/\/www.citu.tu.ac.th\/eng\/bmci\/","title":{"rendered":"BACHELOR OF ARTS PROGRAM IN MANAGEMENT OF CULTURAL HERITAGE AND CREATIVE INDUSTRIES (BMCI)"},"content":{"rendered":"\t\t
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BACHELOR OF ARTS PROGRAM IN MANAGEMENT OF CULTURAL HERITAGE AND CREATIVE INDUSTRIES (BMCI)<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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BMCI<\/h3><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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B.A. (Management of Cultural Heritage and Creative Industries) (Teaching in Thai)<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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BMCI, a 4-year program, focuses on the intersection of cultural heritage, the arts, and the creative industries. It is a multidisciplinary program that combines theory and practice to equip students with the skills and knowledge necessary to manage and promote cultural heritage and creative industries.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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PROGRAM CONTEXT<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The program is a multidisciplinary program that focuses on learning and understanding cultural heritage issues and creative management of cultural resources by integrating knowledge of culture, creative industries, and management. BMCI is committed to building a workforce in cultural heritage management and creative industries that contribute to sustainable social, economic, and cultural development. The program is currently offered at Thammasat University Tha Prachan campus.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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CURRICULUM STRUCTURE<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\t<\/tr>
Courses<\/div><\/div><\/div><\/th>
Credits <\/div><\/div><\/div><\/th><\/tr><\/thead>\n\t\t\t\t\t\t\t\t
General Education Courses<\/div><\/div><\/div><\/td>
30 Credits<\/div><\/div><\/div><\/td><\/tr>
Core Courses<\/div><\/div><\/div><\/td>
66 Credits<\/div><\/div><\/div><\/td><\/tr>
Elective Courses <\/div><\/div><\/div><\/td>
9 Credits<\/div><\/div><\/div><\/td><\/tr>
Free Elective Courses<\/div><\/div><\/div><\/td>
9 Credits<\/div><\/div><\/div><\/td><\/tr>
TOTAL<\/b><\/div><\/div><\/div><\/td>
129 Credits<\/b><\/div><\/div><\/div><\/td><\/tr><\/tbody>\n\t\t\t<\/table>\n\t\t<\/div>\n\n\t\t<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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BMCI CORE COURSES<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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CAREER HORIZON<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Our graduates are prepared to pursue careers in diverse organizational settings, such as:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\tMarketing specialist in creative industries\n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\tBrand strategist\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\tExhibition designer\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\tCostume designer\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\tSet designer for film, theater, or television\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\tCreative writer for various media outlets\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\tCreative industry entrepreneurs\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\tCultural management entrepreneurs\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\tGovernment officer in various sectors\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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PROGRAM EXPENSES<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Cost for the BMCI program is approximately 330,000 Baht per person for Thais. Please note that this does not cover expenses for study tours abroad or exchange programs.<\/p>

* Exchange rate: Approximately 36 Baht\/ USD<\/span><\/h6>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Curriculum Instructor Information<\/span><\/span> <\/span><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\"2025Phitchakan\"<\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Asst.Prof. Phitchakan Chuangchai, Ph.D.<\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Asst.Prof. Phitchakan Chuangchai, Ph.D.<\/span><\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Undergraduate Program Director of BMCI<\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Ph.D. (Creative Industries), University of Warwick, United Kingdom, 2020<\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Asst.Prof. Kanjana Laochockchaikul, Ph.D.<\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Asst.Prof. Kanjana Laochockchaikul, Ph.D.<\/span><\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Associate Dean for Academic Affairs and Assistant Professor of BMCI<\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Ph.D. (Social Development Administration), National Institute of Development Administration (NIDA), 2024<\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Asst.Prof. Adipon Euajarusphan, Ph.D.<\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Asst.Prof. Adipon Euajarusphan, Ph.D.<\/span><\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Associate Dean for Student Affairs and Partnership and Assistant Professor of BMCI<\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Ph. D. (Communication Studies) Communication University of China, PR. China, 2018<\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Assoc.Prof. Kriengkrai Watanasawad, Ph.D.<\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Assoc.Prof. Kriengkrai Watanasawad, Ph.D.<\/span><\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Associate Professor of BMCI<\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Ph.D. Linguistics, Mahidol University, 2006<\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Asst.Prof. Veluree Metaveevinij, Ph.D.<\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Asst.Prof. Veluree Metaveevinij, Ph.D.<\/span><\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Assistant Professor of BMCI<\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Ph.D. (Film Studies), University of London, UK, 2015<\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Asst.Prof. Ratchaneekorn Sae-Wang, Ph.D.<\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Asst.Prof. Ratchaneekorn Sae-Wang, Ph.D.<\/span><\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Assistant Professor of BMCI<\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Ph.D. (Architectural Heritage Management and Tourism), Silpakorn University, 2013<\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Asst.Prof. Raweewan Sap-in<\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Asst.Prof. Raweewan Sap-in<\/span><\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Assistant Professor of BMCI<\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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M.A. (Multimedia Communications), Academy of Art University, U.S.A., 2011<\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t+66 2221 6111-20
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\n\t\t\t\t\t\t@bmcitu\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\tCITU Official\n<\/a>\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

BACHELOR OF ARTS PROGRAM IN MANAGEMENT OF CULTURAL HERITAGE AND CREATIVE INDUSTRIES (BMCI) BMCI B.A. (Management of Cultural Heritage and<\/p>\n","protected":false},"author":1,"featured_media":2609,"parent":0,"menu_order":19,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_jet_sm_ready_style":"","_jet_sm_style":"","_jet_sm_controls_values":"","_jet_sm_fonts_collection":"","_jet_sm_fonts_links":"","footnotes":""},"class_list":["post-397","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"\nBACHELOR OF ARTS PROGRAM IN MANAGEMENT OF CULTURAL HERITAGE AND CREATIVE INDUSTRIES (BMCI) - College of Innovation<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.citu.tu.ac.th\/eng\/bmci\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BACHELOR OF ARTS PROGRAM IN MANAGEMENT OF CULTURAL HERITAGE AND CREATIVE INDUSTRIES (BMCI) - 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Core Courses<\/div><\/div><\/div><\/th>
Core Courses<\/div><\/div><\/div><\/th><\/tr><\/thead>\n\t\t\t\t\t\t\t\t
Concepts and Theories of Cultural Heritage and Creative Industries<\/div><\/div><\/div><\/td>
Accounting and Finance for Management of Cultural Heritage and Creative Industries<\/div><\/div><\/div><\/td><\/tr>
Art for Creative Innovation<\/div><\/div><\/div><\/td>
Civilization, Transformation, and Innovation<\/div><\/div><\/div><\/td><\/tr>
Applied Anthropology for Management of Cultural Heritage and Creative Industries<\/div><\/div><\/div><\/td>
Principles of Economics for Management of Cultural Heritage and Creative Industries<\/div><\/div><\/div><\/td><\/tr>
Cultural Resource Management<\/div><\/div><\/div><\/td>
Cultural Policy<\/div><\/div><\/div><\/td><\/tr>
Marketing Principles for Management of Cultural Heritage and Creative Industries<\/div><\/div><\/div><\/td>
Creative Process and Production in Media Industries<\/div><\/div><\/div><\/td><\/tr>
Critical Media and Cultural Studies<\/div><\/div><\/div><\/td>
Contemporary Visual Culture<\/div><\/div><\/div><\/td><\/tr>
Knowledge and Creativity Management<\/div><\/div><\/div><\/td>
Research Methodology for Management of Cultural Heritage and Creative Industries<\/div><\/div><\/div><\/td><\/tr>
Project Management for Cultural Heritage and Creative Industries<\/div><\/div><\/div><\/td>
Strategic Management for Cultural Heritage and Creative Industries<\/div><\/div><\/div><\/td><\/tr>
Cross-cultural Communication<\/div><\/div><\/div><\/td>
Intangible Cultural Heritage Management<\/div><\/div><\/div><\/td><\/tr>
English for Management of Cultural Heritage and Creative Industries<\/div><\/div><\/div><\/td>
Laws and Ethics in Management of Cultural Heritage and Creative Industries<\/div><\/div><\/div><\/td><\/tr>
Special Project<\/div><\/div><\/div><\/td>
Internship for Cultural Heritage Management and Creative Industries<\/div><\/div><\/div><\/td><\/tr>